Strategy is defined as “a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result.” Strategy is what I love. But I’ve been reminded lately that strategy is just not enough. Do you see what strategy requires?

Doing more of anything or everything that has already happened is an easy route to take. Ultimately this indicates a lack of clear direction diminishes our potential for actual impact growth.

It’s especially important for nonprofits to measure their impact adequately. When stakeholders are engaged in measuring impact, it helps ensure organizations aren’t inadvertently causing harm. And when donors are engaged in impact, their dollars follow!

Why strategy is like a telescope + 2 questions that help

Measuring Impact: Why it matters + How people do it wrong